Everyday, net entrepreneurs lookup approaches after reduce their site bounce rate but unfortunately they still haven’t been able to discover how.
Like them, I also have dealt with this problem and tried to find the right tricks that would bring down my site bounce rate and through my struggle I was able to find several tricks which I am about to share with you.
So what is a Bounce rate?
Google defines a bounce rate as the percentage of visitors to a website who navigate away from that site after viewing only one page. So a site bounce rate is essentially the percentage of visitors that come to your landing page and leave without reading or interacting with any of your content at all. It is people who just saw your page and left.
Going by this definition, it is clear that you need to get serious about your website if the bounce rate is reaching over 75%.
What that means is that people are not finding what you post interesting, exciting or even informative which is causing them to leave and not interact with any of your content.
Now that you know what a bounce rate is, you are probably wondering how you can cut down your website’s bounce rate with ease and I am about to show you 5 easy steps to fixing your high bounce rate. So what exactly is bounce rate?
Reducing your Bounce Rate
1Improving your site’s readability
The readability of your site has a major impact on your bounce rate. People don’t like to read long posts that haven’t been formatted properly. Nowadays, the average user just wants to scan through a post for information. What they don’t want to read is a lot of text, especially one that is jumbled. So, the first step is to format your content the way your target reader wants it. Large text generally scare the reader, so please avoid them.
Usually, that’s keeping sentences and paragraphs short and concise, But it also requires a good command on the English language.
2Using Creative Info-graphics
Info-graphics are visual images like charts or diagrams that represent information. A good info-graphic like a picture is worth more than a thousand words.
Look at all the sites you read every day. Why do you read them?
You read them because they are engaging. They connect to you and share interesting content in the form of multiple media like videos, text and even pictures like the following:
Info-graphics, like the one above, are a combination of text backed up with images to express an idea so the reader can quickly understand, relate and connect to.
However, since most internet marketers and bloggers use info-graphics as an interactive way of reaching their audience, getting a useful result from this technique are low.
The upside is though that if you use this in the right way, it can be your change to say goodbye to high bounce rates.
3Improving your Blog’s format
Formatted content that is done properly will almost instantly get you more readers and views.
When I first started my blog, I had a lot of success from the people that visited my blog and shared their thoughts with me. Even though my blog was new, that didn’t stop people from reading and commenting on my content. I would get a lot of comments per post of mine.
How you ask?
I had a structured and correctly formatted blog with formatted content.
So how do I improve my blog’s format?
For overall great content, make sure of use a lot of images, quotes, have headlines and sub headings in bold lettering. You need to shape your blog to represent how you want your audience to read your content, almost like a painter does with his artwork.
4Images to help your content
You know the old saying, a picture speaks a thousand words.
If you want your readers to stick around, read your articles and come back, you will need to use a lot of images to help along with your text.
If you look at some of the top blogs, you will notice that they often use a lot of images to help express ideas and overall make the post more appealing to the reader.
Let’s be honest, a blog post with all text and no images can be tedious to read and will result in your audience to decrease maybe even for good.
Using images will definitely take your bounce rate down.
5Writing Longer and Informative Content
If there is one thing google likes, it is long posts. It has been proven again and again that longer and more informative posts get ranked higher in deciding how helpful and useful the content is.
Blog posts that are correctly formatted, with images will help build you a following of people who will end up paying to have a copy of your books or video tutorials.
Long posts don’t work for everyone. But trying it a few times in your blog is a great idea. It can open up a whole new venue in your niche. In fact, if you are able to make an informative, and engaging post you can become a great blogger with a large following.
6Following on these tips
Please make sure to use these tips. If you just read this post but you don’t act on it, it won’t be helpful.
The more effort you put into reducing your site bounce rate the better results you will see. Your action will eventually lead to a low bounce rate for your website.
Keep trying, record your success, improve on your weakness and you will make your site bounce rate go down.