Effective Keyword research is extremely important even today. Targeting keywords not only has a major effect on your SEO but also affects organic traffic and other similar things.
Given this, Keyword research can also be extremely pointless. Many times, it is time-consuming and overall futile. It isn’t effective keyword research.
Many people will often find themselves wasting hours finding the right long-tailed keyword, while they could have been creating new content and creating more indexed pages.
However, there are a few ways to find keywords efficiently.
A Complete Guide to Effective Keyword Research
The point of guide is to focus on the big stuff that will produce the majority of your results.
Step 1: Scan Top Blogs for Keywords
One of the best ways to get top keywords quickly is simple by scanning top blogs based on category.
When you navigate to blogs, you will probably see categories for the content that blog creates. For example:
Under these categories, you will find more specific content such as “content marketing”, “local search seo”, “seo guide” etc.
All of those are keywords waiting to be used.
Another way you can find keywords would be just by looking at popular posts from blogs. Those articles and their keywords have already proven to be valuable and have a large volume attached to them.
So target similar keywords to those on the popular articles.
Step 2: Look for Top Content on Websites Like Buzz Sumo or Google Trends
These websites serve to give you an idea of what readers in your niche like.
You can discover a multitude of topics just by checking engagement and social shares on these two websites alone.
Here’s an example:
A search query for “https://www.shoutmeloud.com” on Buzz Sumo yields this:
Now you just use these articles as a form of inspiration. Can you write about any of these topics?
If so, take it and create a piece of content around it. All you have to do is restructure their post of fit your own writing style and goals.
However, make sure to use the same keyword.
Step 3 : Make your own content ideas
Keyword research can seem great. However, many times it acts as a box and pins you down in only a few niches.
This is something you don’t want to do.
Keyword research should be used to create content around specific keywords. However, many of the popular keywords have already been taken by top sites.
So, many times the keywords you find will be on specific topics which can lock you into a box.
If you find, that you constantly have to shape your content to fit a keyword, be warned!
The easiest way to fix this problem, is simple by choosing topics before you do any research.
Instead of using a keyword research tool, you should search up specific topics you feel you can write about on google and try to find ideas there.
Maybe check the “People also ask” box or “Searches related” at the bottom of the page.
All you need to do is grab as many ideas as you can and write about a subject before gathering keywords for that subject. Not only will you create better content but also be able to experiment.
Step 4: Use LSI Keyword generator
Long content only ranks high on search engines because it has mostly everything on the topic. This means that the searcher doesn’t have to go back on google and find more data.
This is why one should use LSI keyword generators.
They allow you to generate keywords that are more generally focused.
And by using the generated keywords you can generate an outline for your post.
Within one search you have a topic, an outline and a keyword.
Keyword research has become way too static for the internet today. It forces you to adjust content based on keywords, instead of creating content around those keywords.
It also forces you write about topics that have good volume and low difficulty. While this sounds good, it is misleading. This type of content rarely converts.
Guides are what convert and LSI keyword tools allow you to do just that: create guides using keywords about topics you feel comfortable about.
Keywords are still important to drive organic traffic today. Targeting certain ones still helps you get more quality traffic and increase performance.
However, finding the right keywords that have low competition but high volume is extremely difficult.
So instead of wasting time on doing keyword research to find those impossible keywords, you need to spend time on what matters.
Scan top blogs for topic ideas, while also plugging those blogs into websites like buzzsumo to find content based on your own inspirations.
Use Google to get article ideas, then use LSI keyword generators to create an outline to make long content.
Instead of focusing on keyword research, focus on finding content ideas, and then use LSI keyword generators to write a guide on that topic.