Can using your competition’s brand name in your content help get you more traffic?
Should you use their keywords on your website to get more traffic to your website?
These questions are something search engines have thought about a lot.
You however don’t have to worry about this. Using already branded keywords to gain more traffic is a great approach for small bloggers and even large ones. In fact, many bloggers today already utilize this method.
Step-by-Step approach to gain more traffic using Branded Keywords
Data taken from many sources have already concluded using branded keywords for your SEO strategy is very smart. What they don’t tell us is how.
Let us start off with something you should not do: Do not target direct competitors.
I can’t stress this enough! Well why you ask?
1Problems with conversion
There is no way you will be able to successfully convert this traffic. If people have already decided to have a intent with the certain keyword, they will carry through with it.
People care about brands, a lot! If you decide to rank for a brand of a direct competitor of yours, all you will do is ruin your user experience which will harm you in the long run.
Using the keywords of your direct competitors, will cause brand confusion. All it will do is confuse people. Let’s use an extreme example. Suppose the website for Walmart comes up when you specifically googled “Target”.
You start thinking of many things. Did Target get bought by Walmart? Is Google just messing up?
You get confused. It is just abnormal!
3It is too hard
It’s simply too hard. Ousting a brand name from its rank on google is nearly impossible. Try to outrank “Nike” for the term “Nike”. You just can’t.
So, what kind of competitor keywords should you use?
Well the ones for indirect competitors
Doing this has a few benefits. One being, the ranking potential is simply higher with a greater value. This makes it overall more appealing to users.
How to do it:
4Identify your Indirect Competitors:
Let us define what an indirect competitor is. According to google, an indirect competitor is a business that is in the same niche that sells a different product or service.
So how do I find them?
- Do Keyword Research by just googling one of your important keywords.
- For each of them, list down all the businesses that have paid search engine results (Ads)
- Sort out that list between direct and indirect competitors. Remember, an indirect competitor is a business that is in the same niche that sells a different product or service.
- Make a list of all the indirect competitors for each of your keywords.
5Identify the keywords that will drive the most traffic
Remember now, that your goal is to steal traffic from those competitors. So remember to take the keywords that take the most traffic.
If you have SEMRush do this:
- open it up
- enter the domain of your indirect competitor
- Scroll to the Top Organic Keywords section and click Full Report
There you will see all the branded keywords.
If you don’t have SEMRush or other similar tools, Google Keywords can help do the same thing. But we highly recommend getting SEMRush asap.
6Rank for these keywords
Now you just have to use these keywords in your content. Remember, to use these keywords like normal one’s. Don’t just use them carelessly.
You want to create your content around the keywords, to address a topic that concerns a product or service of the indirect competitor.
To help with this process, here is a step-by-step guide to rank these keywords.
- Develop content for each of the keywords on your list. Make sure the keywords is the subject matter and is included in the title of the post.
- Discuss the keyword, making sure that all angles are covered. This will allow your post to be better than your indirect competitors.
- Your content has to be at least 2000 words long. Yes that long. You want to take traffic from your competitors and for that you have to cover everything. This will at least take 2000 words.
By following this guide, you will be able to take traffic from your competitors.
But remember, just writing the content isn’t enough. Make sure to track data and engagement of the post.
As a blogger or content publisher, you should always be looking for ways to add organic search traffic to your site. Using the competitions brand names in your website is one way to do it.
This method will not hard you but will allow you to “steal” traffic from other publishers.
But remember, if you target the keywords of direct competitors, this method will hurt you.
I know, it is crazy to be able to take traffic from your competitors, but it works and it isn’t as hard as it my seem.
By using their branded keywords as normal ones, you will be able to rank for them, and they will give you twice the value!