A lot of people, follow many different blogs. Because of this, you can be sure that they might forget your blog at the end of the month.
With the amount of content there is on the web, you can be sure some of your subscribers visit once or twice a month.
This is a dilemma. It causes your bounce rate to go up among many other problems.
So how to write a successful email campaign?
The answer is very simple. Send them an email. But not just any email, an email that will contain information to acquire those subscribers back.
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A drip campaign email.
Should I start a Drip Campaign?
This is a hard question. New blogs don’t need drip campaigns, they need to grow their audience first, but if your blog is getting intermediate to high traffic then drip campaigns are the way to go.
Not only do they increase conversion and CRTs but also drive continuous traffic to your website.
If you as a blogger aren’t using a drip campaign then you are missing a lot.
How to Create a Drip Campaign
Creating a drip campaign is pretty simple. You just have to keep a few questions in mind while doing so:
- What are my objectives
- What do I want my readers to do as a result of this?
- How is this email going to impact my readers?
Once you have answered all these questions, you need to Determine your drip sequence!
When you start an email campaign, you need to convince them that your content is worth it.
So what do I talk about in my emails to make this happen?
The first thing you need to remember is that your emails are going to serve as a path. They are there to get your subscribers to act.
You want your readers to take action because of your emails.
SO create a sequence that will get your customers to take action. Something like:
- Email 1: BREAKING NEWS
- Number 2: Join my weekly _______ (Urgent Deadline is today)
- And Number 3: Only ___ Hours left
How do I write my emails?
Now that you know what you have to do, how do you actually write them?
The most important thing is that you need to write an irresistible subject line. Something that will get the reader hooked and increase the chance they will click on your email.
The best way to do this is through authenticity. Address them by their names.
- Krish: ONE DAY ONLY
- Krish, thank you for all you have done.
You can also write smart and witty subject lines.
- Baby Bump: “Yes, I’m Pregnant. You Can Stop Staring at My Belly Now.”
These lines grab your attention. This is something you want to follow. Make your readers stop and take interest in your email.
Next, you need to write a compelling message.
Remember that your end goal is to get your readers to take action. The message of your email is key to that.
And to write a compelling message, you need to keep it short and simple.
People today don’t have a lot of time. They are always busy, so keeping the email short will raise the response rate.
Finally, include a CTA.
The entire goal of the every email is to get readers to get your readers to visit your website.
Adding a button will make this job extremely easy.
So how can you get your readers to act on your Call-to-Action?
Use action-oriented words and make sure your button is easily visible.
Now you know that how to create an effective drip campaign, start planning one. The process may feel overwhelming but if you keep to these steps it will be a lot easier. Overall, you need to write a short and simple email that is interesting and creative.