The Ultimate Guide To Local SEO

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guide to local seo

Did you know that over 40% of the searches on Google are local!

This has large implications. Whether you are a local or a global business, if you aren’t implementing local seo, you will be missing out on a large group of potential customers!

So what exactly is local SEO?

Local SEO is the same as normal or organic SEO, just with geography built into it.

This means that instead of aiming to rank globally for a keyword, you are instead trying to rank for it locally or in your area.

It is important to improve your local seo if you want to increase your organic traffic.

Here is how you can start!

1Optimization

Optimization is key for everything. If your website isn’t optimized for whatever goal you are trying to meet, you will never climb the SERPs.

For optimizing your website, here are some thing you can do in addition to normal seo practices:

Create a contact page

Creating a contact page will offer customers all the information they need about your business.

It also provides potential partners to contact you with ease.

When creating your contact page however, make sure to include:

  1. Your Name
  2. Address
  3. Phone

Also make sure to include all your business addresses especially if you have 5 or fewer locations.

Responsive Design

Mobile searches make up most of the internet queries today. Over 30% of those mobile searches are location-based.

What this means is that if your website isn’t optimized for smart phones, you will be missing out on a large number of potential customers.

The best way to solve this is by making your website responsive.

Include Testimonials

Yes, testimonial do actually work!

In fact, Google considers them as a trust signal.

You should normally ask customers to leave a review or a testimonial on your website and create an entire separate page to display those testimonials on.

2Online Profiles

Your website shouldn’t be the only place people can get to know about you.

Make sure your business is present among platforms such as Yelp, Facebook, Google My Business etc.

Also include popular local review sites.

But why do you need to do this?

Well they are the websites that usually appear on the first page for about any business.

For example, take a look at this search query:

This query has this result:

Online Profiles - guide to local seo

Notice that the websites that follow Google’s suggestion are TripAdvisor and Yelp.

This is why you need to make sure your business is present on there. Those websites offer people with information they need which can turn them into potential customers.

3Local Content

Content is essential for SEO.

The best way to create content is through blogging. It provides an easy way to create new and fresh content that you can use to start ranking up your business locally.

If you don’t already have a blog, create one!

It would be best if you could actually host your blog on your domain.

Something like: https://www.example.com/blog or blog.example.com.

Either way including a blog on your domain will create link opportunities which in-turn will increase your ranking.

Remember, link are the number one local SEO factor.

A few things to keep in mind when writing your posts would be:

  1. Include local city names and neighborhooods
  2. Include local news
  3. Use local popular events
  4. Sponsor local events

Your blog isn’t for you to write about your business. No its about how you give back to your local community. People/customers simply don’t care about you or your business. They care about themselves.

4Reviews

Reviews are the best way to build trust and strengthen the relationship between your business and your customers.

Today, over 80% of people read reviews and check rating before they even think about visiting.

Over 90% of customers actually take into account reviews before they buy.

That means everyone!

In order to be a successful business, you need to have great online reviews and plenty of them. If your business has anything less than a 4 star rating on large reviews sites, you are in deep trouble.

Anything below 4-stars is considered by many as a poor rating. That will turn customers off!

Lack of rating on the other, may decrease trust levels and confidence on your brand.

So how can you get reviews?

Well you can create a google review link to promote to your audience.

5Use Local Blogs

Local blogs are possibly the best way to boost your local seo. Most popular local blogs will already be well-indexed and are associated with  the area you are present in.

If you are able to succeed in acquiring a link from any of these blogs, search engines will increase your ranking and make your website more relevant in local searches.

The best way to find any local blogs is simple by googling (Your location)(niche) followed by the word blog.

Conclusion

Local SEO can be a gold mine for your business. Instead of ranking globally, and focusing on local customers you should be able to grow your business in a dramatic way.

By using the tips provided in this post, you will not only be able to increase your ranking locally, but also attract many new customers.

Now go out there and implement these SEO factors!

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