Did you know that using Google’s reverse image search can get you more back-links?

Back-links as you should know by now, are extremely important for SEO. You can never have enough and your ultimate goal should be having a lot of them. But the problem most beginners have is that they don’t know or have many ways to create back-links.

In this post i am going to show you how you can generate a lot of back-links through the google reverse image search.

Reverse Photo Search?

Many of you are probably familiar with google’s image search. You know, that page you go to find images:

You usually access the page by searching something in the google search box and then looking for an image to find a picture for that query, but did you know you can do the opposite?

That is what reverse image search is. It essentially flips the process. So the question arises, how do I search with an image?

Well its pretty simple: Go to image.google.com and focus your pointer over the camera icon on the search bar. It will say “Search by Image”:

Clicking on that will open a new window something like this:

From here, you can paste any image’s url or upload one and search by image. Once you click the “search by image” button, google will provide you a every detail available for the image which includes:

  • File Type
  • Image size
  • Pages the Image appears on
  • Related Images

Now you are probably thinking, so I did this reverse image search, but what now? How does this help me create back-links?

Finding Back-links

This strategy relies on the chance that someone is using your images and not crediting you. Most of the time, people use images off the web but forget about crediting people. They aren’t out there just to steal your media.

You however, can use reverse image search and find out if any of your images are being used and use the image create back links. If you have any original images that you edited for made yourself, including info-graphics, charts etc., run a reverse search on them.

Once you find a webpage that includes one of your images, check if they contain a link to your webpage or URL. If they don’t contact them and ask for credit for the image. But before you do, make sure that the page actually doesn’t include a link.

Make sure to check above and below the image. Also hover over the picture to see if it contains a URL. If it does, you can still contact the owners to give visible credit, but they will not be obliged to.


Images are a very important part of SEO just like back-links. Don’t overlook this strategy. Think about it, over a billion images are shared everyday and if you are after back-links to build authority, this tactic can be a gold mine.

Have you used the reverse image search feature before? Share your experience in the comments below.