Best 5 Free and Powerful Marketing and SEO tools to start using right now!

Marketing And SEO Tools
source: Google Images

This year has gone by really fast. It won’t be long before the end of the year is here, and you will be analyzing your SEO strategy and reviewing the good and bad over the previous year.

Here are top SEO tools that every company needs to use before the year ends for an extra push in ranking that will also leave your business on a better path of success for the rest of the year and those to come.

SEO and Marketing Tools

I can’t stress this enough, this tool is the best free resource a marketer has. It allows you to understand everything about your traffic.

Just some of the things it allows you to track are:

  • Conversions
  • Real-Time Traffic
  • Type of Traffic (Direct, Organic)
  • A lot more

This data or information is very powerful because it can help you understand the source of your traffic and get you to better attack that source by adjusting your marketing strategy.

Do you think your audience can find you online?

If no, then there is something wrong. Check my listing will help you solve that issue. It was created to show the listing of your company or business on google, yahoo, bing etc.

Using the tool is simple:

Arriving at the website, you will be greeted by a search bar in which you plug your information in:

After press check my listing, you will see generated results under four tabs:

  • Complete
  • Incomplete
  • Inconsistent
  • Duplicates

You will want to pay special attention to two of the four tabs specifically, the incomplete and inconsistent tabs. There, you will find results that need to be fixed.

This tool is for users that want to see their website performance across various metrics. It is a free tool that will allow you to spy on your competition and improve your website performance at the same time.

Searching for a large blog such as ShoutMeLoud brings:

Now notice the left side of the page. SimilarWeb will provide detailed data for various metrics such as:

  • Referrals
  • Search
  • Social
  • Display
  • Content
  • Even more

Your job is to go through every section with attention to detail. Make sure to note and use any data your find that is relevant your current SEO campaign.

SEO is made simple by this tool. You probably think that search engine optimization is a complex and difficult process and don’t get me wrong it is but this website stream lines the process.

Related Reading: Overlooked SEO Factors

It contains a large amount of features, just to name a few:

  • SEO monitoring
  • Competition
  • SEO reports

Upon arriving at the website, you will see a search box in which you can enter your website. Simply, put your website as the query and search:

The website will then generate your SEO score out of a 100 and give you a list of errors and how to fix them. With this tool you will always know where your website will stand from an SEO perspective.

Any credible list that talks about top seo tools will have or mention Google Keyword Planner. This is the best free tool for keyword ideas.

Google Keyword Planner will provides data for, but not limited to:

  • Search Terms
  • Average Monthly Searches
  • Competition
  • Volume Trends

Ideally, you should use this tool as you create content to ensure you are using high, traffic keyword phrases or words.


SEO can be a very uncertain thing. But one thing is true for everyone: It never hurts to increase your SEO and bring your website closer to rank 1 or maintain it there.

All this can only be done through constant monitoring of your SEO and marketing strategy.

Luckily, you can use these 5 free top seo tools to do just that.

Have you used any of these tools? Share your experience in the comments below!